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Fulfillment Cost Diagnostic

The Picking Profit Gap Calculator

Tell us how your grocery stores operate today. We'll show you exactly where fulfillment and labor costs accumulate — and what it's worth to close it.

Step 0
Who picks your online orders today?
An aggregator picks & delivers
A third party — DoorDash, Instacart or similar — sends shoppers to pick orders in your store and handles delivery. You pay a percentage of each order value.
Our staff picks, aggregator delivers
Your team picks orders in-store. The aggregator handles last-mile delivery only, at a lower fee. You control the picking process and the labor cost.
Step 1
Your store footprint
Total locations
Daily avg per location
Industry avg: 22 (FMI, 2024)
$
Typical grocery ecommerce AOV: $100–$120
%
% of order value — pick + deliver
$
US national avg ~$18/hr (Glassdoor, 2026)
Associates picking during peak window
Step 2
If you switched to in-store picking
%
% of order value if your team picks and aggregator delivers only (typically 8–12% — adjust to your rate)
Your results
Aggregator vs. In-Store Picking analysis
Chain-wide annual savings potential
—
Across all stores
Per store / year
—
Per order saved
—
Current cost / order
—
—
Optimised cost / order
—
—
Picking productivity
—
—
—
—
—
Key insight
—
MetricAggregator picksYour team picks
unoptimisedYour team picks
+ OrderGrid
Total cost per order———
As % of order value———
Annual cost per store———
Annual cost (chain)———
Margin retained per order———
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Sources: Industry picking rate baseline 60–65 items/hr: StrongPoint, Why Speed of Order Picking Is the Competitive Edge in Grocery Fulfillment, 2025.Cost-per-order framework: McKinsey & Company, Achieving Profitable Online Grocery Order Fulfillment, 2022. Average online grocery order size: FMISupermarket Facts, 2024. Picker wage default $18/hr: Glassdoor, 2026. Aggregator fee range: industry standard marketplace contracts, typically 20–30% GMV for pick + deliver. Savings projections based on OrderGrid internal analysis of regional grocery chain operations.