Executive summary
Grocery is back in growth, but growth alone isn’t enough this time. Shoppers have grown more intentional about value, margins have gotten less forgiving, and data, AI and consumer expectations are moving faster than legacy systems and org charts can absorb.
This report explores the eight trends reshaping the category, from everyday pricing, personalization and loyalty to on-shelf availability, workforce flexibility and the last mile. It examines why retail media, ecommerce, private brands, fresh, loyalty and AI are becoming one connected system, and what grocery leaders do differently to turn that system into profitable growth.
You’ll learn:
- Why everyday pricing and private label are winning over promotions
- How loyalty, personalization and membership data can build shopper trust instead of eroding it
- Where availability gaps cost grocers the most, and how to close them before shoppers notice
- What grocery leaders do differently as AI, workforce and last-mile pressures grow
