Fulfillment Cost Diagnostic

The Picking Profit Gap Calculator

Tell us how your grocery stores operate today. We'll show you exactly where fulfillment and labor costs accumulate — and what it's worth to close it.

Picking Profit Gap Calculator — OrderGrid

Step 0

Who picks your online orders today?

An aggregator picks & delivers

A third party — DoorDash, Instacart or similar — sends shoppers to pick orders in your store and handles delivery. You pay a percentage of each order value.

Our staff picks, aggregator delivers

Your team picks orders in-store. The aggregator handles last-mile delivery only, at a lower fee. You control the picking process and the labor cost.

Step 1

Your store footprint

Number of stores

Total locations

Online orders / day / store

Daily avg per location

Avg. items per online order

Industry avg: 22 (FMI, 2024)

Average order value ($)

Typical grocery ecommerce AOV: $100–$120

Aggregator pick & deliver fee (%)

% of order value — pick + deliver

Picker hourly wage ($)

US national avg ~$18/hr (Glassdoor, 2026)

Pickers per store (peak shift)

Associates picking during peak window

Step 2

If you switched to in-store picking

Aggregator delivery-only fee (%)

% of order value if your team picks and aggregator delivers only (typically 8–12% — adjust to your rate)

Your results

Aggregator vs. In-Store Picking analysis

Chain-wide annual savings potential

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Across all stores

Per store / year

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Per order saved

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Current cost / order

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Optimised cost / order

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Picking productivity

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Key insight

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Total cost per order — — —

As % of order value — — —

Annual cost per store — — —

Annual cost (chain) — — —

Margin retained per order — — —

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Sources: Industry picking rate baseline 60–65 items/hr: StrongPoint, Why Speed of Order Picking Is the Competitive Edge in Grocery Fulfillment, 2025.Cost-per-order framework: McKinsey & Company, Achieving Profitable Online Grocery Order Fulfillment, 2022. Average online grocery order size: FMISupermarket Facts, 2024. Picker wage default $18/hr: Glassdoor, 2026. Aggregator fee range: industry standard marketplace contracts, typically 20–30% GMV for pick + deliver. Savings projections based on OrderGrid internal analysis of regional grocery chain operations.

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